Followers are hirers who want to keep tabs on a creative's availability for future gigs or creatives who want to stay abreast of their friends/colleagues happenings.
Hirers typically follow their favorite creatives. The creatives are then conveniently organized by availability on the hirer's Dashboard for quick and easy viewing. The hirers also receive notifications when any of those creatives update their status. Creatives are notified by email when a new person begins following them.